Business organization is a system of human, finance and resource that is pooled together for the vision of creating a value added enterprise that thrives on delivering goods and services to the people for the greater good, while making a profit for reward. For a business organization, the environment and culture plays a part in forming the identity of the business firm, for the supplement of the various needs of society that arises from the makeup of the social fabric in our modern day society. For example, Oakley Sunglasses, a spectacle making business will be more popular in Texas or the Middle East, while Countryland winter boots is more suitable in the temperate countries like Canada.
In our modern world, with everchanging circumstances, transformation changes do takes place for company to adapt to the market, for sustenance purposes. All business enterprise are systems that react with the political, economical, social and technological factors of the environment for its continual survival and some may see opportunity for growth in a dynamic situation. A sweet parphrase from the former leader of China, Deng Xiaoping, mention that business is like crossing the river while feeling the rocks, and adjusting accordingly to the circumstances. A key component is in the everchanging technological front, where Schumpeter mention creative waves of construction is swiftly changing the business climate of the world. Creative Technologies, a company that specialize in Soundcard, is facing severe competition from Turtles and Harmon soundcard, and under strong competitive forces by the Porter's Five Force Model, decided upon a new developmental strategy under the Gap analysis to diversify the product base to include Creative Zen iPod to regain some revenue for the business sustanence. At this juncture, Creative too have a collaboration with Apple CEO Steve Jobs for selling iPod in a packet with Macintosh, and this is an alliance strategy that soften the force for a friendlier environment when considering the SWOC(strength,weakness, opportunity and concern) analysis. Sim Wong Hoo, Creative CEO also a philantrophist by nature donated millions of dollars to charity as part of wealth distribution and to improve upon Creative brand reputation. Another company that adjust to the environment is Microsoft, albeit in a more relaxed manner. Being a behemoth company with a large market share, only fine tuning is required to constantly innovate upon software products, employing the brightest from the finest university, to keep up as the world leader in software computing. Oracle company, understanding windows is a strong product that is better left uncontested, decided upon business option security software, by Larry Elison who target young business enterprise with his software so as not to compete with Microsoft and to carve a nicque market for Oracle.
On the political front, both China and India are big players in the international market, and both are key growth components for the market force that is dynamic in a world of new development. China is known to invite foreign investors into the local market for investment, while India prefers to encourage local entreprise and discourage foreign investors. Both China and India are key agricultural countries with China having 800 million pleasants in agricultural and related supporting industries while India have about 600 million people involved. Food business is a key and crucial proponent of a growing demographic, and in the 1960s to the 1970s, the Green Revolution takes place where both countries invite changes in technology, some from foreign countries, through knowledge management, to plant roots of growth in China and India whereby high yielding strands of crops are used in plantations and this led to dramatic increase in agricultural production. Nitrogenous fertilizers and irrgiation systems are also developed, opening new agricultural supporting industries supporting the main agriculural produce. Many public and private partership takes place for a mulitcoloured revolution in agriculture, under the pristine water irrigation improvement restructuring, and as more farmer become richer, more basic goods industry flourish in the rural areas and trade and logistic improved as China and India can begin to export food to other parts of the world, fueled by trades policies and communication improvement. In the future, as new research into genetically modified crops are allowed by the government through ethical testing, this may pave the way for a sustainable future for the increasing demographic challenge that is facing modern day Earth.
On a social front, as many people are getting involved in the information technology era through internet surfing, media usage is going up, and telecommunication industries is booming. This is a trend that interconnects the world and pave the way for globalisation. This results in a cultural fusion where cultures of different countries are meeting up, and workplace becoming more and more diversified. As a result, companies have to be more discrete in the way business is done as the business culture has to suit the regional culture for a warm welcome and red carpet treatment in the hearts of the common people. For example, many fast food chains are increasing aware of the vast muslim population in the middle east and in malaysia and indonesia, and only halal food can be a stepping stone in the market for a sturdy revenue generated from a larger market penetration. For example, Macdonald in Indonesia is offering rice as part of the stable. Aeroplanes company are doing the same, and Singapore Airline, one of the world leader in aviation industry, is offering food catering to the flight route, and a trip to Greece will emcompass a Mediterranean meal.
On an economic front, the words and prediction of former United States Treasury Chairman Alan Greenspan usually has a reasonable impact upon the trading policies of various countries, as well as transnational business, who invest accordingly to goodwill and trust. During the Asian Financial Crisis, some astute businessman who have substantial wealth is slowly buying up Asian business assets, for the world understanding the suffering is temporary while a sleeping giant like Asia will recover with a more mature, stable and robust economy in the long run. While some high gearing ratio firm falter, most who recover do well and some increased their company net worth several fold through shrewd acquisition. On a stable front, economies in different part of the world, trade accordingly to their expertise, and Malaysia, Indonesia and Brazil, having conglomerates in the palm oil industry and corn oil are leading in the preparation of the biofuel revolution, a greenpeace movement that may save the world and correct the faults of the industrial revolution in the 1800s. As people are more aware of the need to protect Earth resources and save the future for the next generation, more money is being pumped into biofuel like palm, corn, maize in the hope of solving the energy equation to sustain human civilization and protect Earth ecosphere. Sir Richard Branson of Virgin Airline is investing $5 billion to develop the possbility of aeroplane using biofuel. President George Bush is securing deals with Brazil to cushion American energy need for the next century as reserves of fossil fuel is estimated to run out some time after 2050.